Article Marketing, Who Does It?
In order to identify who does article marketing, we must first define what article marketing is. Article Marketing as defined by Wikipedia is “a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.”
The answer to aWho Does Article Marketing?a is simply the intelligent business person. It should be clear to any person with some business savvy that their job is to make their name and their product recognized by as large a number of people as they can.
We can take a closer look at yahoo.com. Yahoo is prime example of article marketing. There are articles to read about products or news clips. When you click the link there are advertising balloons and if you even look closer, the actual article is an advertisement. There is always something to sell.
Companies that sell time shares and rent vacation properties are also great examples of Article Marketers. On the web they advertise their properties by posting to a lot of article web sites, blogs and message boards which link back to their web site.
Bloggers are the latest fad to come out in the last few years. For example, the World of Warcraft game has grown a tremendous following since it is a virtual world evolving on its own. The game continues to be played at all times. It has a vast following of loyal fans and numerous fan web sites to help promote the game.
This is absolute genius because the company that produces the game, Blizzard, gets free links back to their website and free promotion from fans who discuss the game on their own blogs. Imagine, instead of having to pay for their own advertising, they have a large group of loyal fans who do that for free. This is a prime case Article Marketing success.
Dell is another good example of a corporation who benefits from Article Marketing. Articles talking about Dell computers and hyperlinks to Dellas newest deals can be found all over the Internet. Each and every article represents a great piece of marketing.
Who is an Article Marketer? Once again the best answer to that question is smart business people. In this day and age, your business is nothing if your name is not well known. Get your name out there on a few well-written articles and just watch your sales grow.
